Like my neighbor Nancy, there are millions of people who prefer to spend less but get more. Be it purchasing one music video or shopping for goods in bulk; the common urge is to save money without compromising with quality. Such a tendency of people contributed to the growth of industries that deal in re-manufactured / recycled items. People purchase and use but do not dare to reuse a product if it fails to do. In such a backdrop, how long an industry (for.eg, the industry of re-manufactured/recycled inkjet cartridges) can live to tell their tale?